Rich Schupbach

Rich Schupbach

Software engineer and engineering leader

Twenty years of embedded automotive software, from GM powertrain and ADAS to LiDAR tooling, HD maps, and LED display hardware.

About

I'm an electrical engineer by education and a software engineer by profession. For most of my career that has meant embedded C on automotive controllers: fourteen years at General Motors across body controls, propulsion, and ADAS, finishing on the architecture team behind Super Cruise and the emergency-braking system in GM's first autonomous vehicle.

Since then I've built LiDAR and vehicle-network tooling at MathWorks, led the cloud and tooling teams producing HD maps at Dynamic Map Platform, and now run engineering at SCC, where I've launched new product lines and moved the flagship LED display product from a Windows single-board computer to a Raspberry Pi.

Most of my work is proprietary. What I can share is on GitHub, and the projects below cover the rest. I'm based in Michigan and open to conversations about senior engineering and engineering leadership roles.

Experience

  1. May 2024 – present

    Vice President, Engineering · SCC

    Run engineering for an LED display manufacturer. Launched AVoIP and USB audio product lines, with an ESP32-based line in development, and led the move of the flagship product from a Windows 10 LTSC single-board computer to a Linux Raspberry Pi, cutting hardware cost by about 60% and porting the legacy software to Python along the way.

    • Python
    • Linux
    • Raspberry Pi
    • ESP32
    • Hardware
    • Product launch
  2. Aug 2022 – May 2024

    Engineering Team Leader · Dynamic Map Platform

    Led cloud and tooling development for the HD maps behind GM's Super Cruise. Owned the AWS data-lake ingest pipeline and the internal geospatial acquisition tools, and managed map expansion into Japan, Kuwait, the UAE, and Oman.

    • AWS
    • Python
    • PostgreSQL
    • Docker
    • PyQt
    • QGIS
  3. Apr 2019 – Jan 2022

    Senior Software Engineer · MathWorks

    Vehicle Network Toolbox and Lidar Toolbox: support for 64- and 128-laser Velodyne sensors, the A2L, BLF, and CDF file formats, and the CAN, CAN FD, and XCP protocols. Led the OSIsoft PI System integration that shipped with the launch of Industrial Communication Toolbox.

    • MATLAB
    • C++
    • LiDAR
    • CAN / XCP
    • V2X
  4. Jun 2005 – Feb 2019

    Software Architect · General Motors

    Embedded C across body control, propulsion, and ADAS, on several generations of controllers. Owned the bootloader and memory manager for the Global A body control module and engine position sensing in powertrain. On the ADAS architecture team for Super Cruise, architected software reuse for CoPilot, the emergency-braking system in GM's first autonomous vehicle with Cruise Automation.

    • Embedded C
    • AUTOSAR
    • Simulink
    • CAN
    • Functional safety
    • Architecture
Full resume (PDF)

Projects

  • Demo room with a 3×3 video wall

    AVoIP video wall

    A new AVoIP product line built from commercial components for an automotive OEM's manufacturing control center, proven out in a 3×3 demo room.

    • SCC
    • 2024
  • ESP32 breadboard driving an LED matrix panel

    ESP32 LED matrix driver

    An ESP32-based driver for LED matrix panels, benchmarked against Tidbyt, Glance, and Divoom. Still in development; details after launch.

    • SCC
    • In progress
  • Raspberry Pi 4 and 5 boards and a compute module

    Raspberry Pi platform port

    Replaced a ten-year-old Windows 10 LTSC single-board computer with a Raspberry Pi, driving HUB75 panels from the GPIO. About 60% less hardware cost.

    • SCC
    • 2024
  • USB audio prototype boards on a bench

    USB audio card

    Designed a USB replacement for a PCIe audio card by repurposing an XMOS reference design, skipping a custom board spin entirely.

    • SCC
    • 2024
  • Forum post with a USB audio routing diagram

    Multichannel USB audio for Teensy

    An open-source contribution to the Teensy Audio project: an 8-in/8-out USB audio device, worked out in the PJRC forum.

    • Open source
    • 2024
  • Audio synthesizer circuit board

    Four-channel audio synthesizer

    Hardware and assembly firmware for an Atmel 8-bit micro with 8 kB of flash: four octaves of tunes, RS-485 control, and a passive filter that turns square waves into sine waves.

    • 2001
  • Flash memory map showing bootloader, application and calibration regions

    Boot swap utility

    A development tool that does the one thing a bootloader is built to prevent: overwrite itself, using a download-and-execute path in the ECU.

    • General Motors
  • Crankshaft and camshaft assembly

    Engine position sensing

    Crankshaft and camshaft position sensing in the powertrain controller: the component that tells spark and fuel when to fire, sixty-six cycles a second at redline.

    • General Motors
  • Spreadsheet plot comparing arctan approximations

    Faster trig functions

    Swapped general-purpose trig routines in the powertrain math library for narrow-domain approximations, up to 30% faster.

    • General Motors
  • Desktop app showing street-level camera imagery thumbnails

    Mapping image viewer

    A PyQt5 proof of concept for pulling third-party street imagery into the HD-map data lake. It worked well enough to become a product.

    • Dynamic Map Platform
    • Python
  • QuickBrain home screen on an iPhone

    QuickBrain

    A mental-math game for iOS, written in Objective-C with Interface Builder, artwork in GIMP.

    • iOS
    • 2011
  • Blackjack U app icon

    Blackjack U

    Every basic-strategy chart for blackjack, on an iPhone. Objective-C and Interface Builder.

    • iOS
    • 2009
  • Gas station price sign before and after an LED upgrade

    Gas price sign controller

    A Palm OS app in C++ that set the prices on LED signs at BP, Citgo, Mobil, and Sunoco stations nationwide.

    • Palm OS
    • 2005
  • Baseball scoreboard and the Palm app that controls it

    Baseball scoreboard controller

    A Palm OS app that ran LED scoreboards at high-school ballparks.

    • Palm OS
    • 2005

Patent

Configurable CPU health monitoring

US 8,352,791 B2 · filed as "Configurable test suite" · General Motors

A health-monitor framework that moves the test suite out of core software and into a per-deployment configuration, so each ECU program runs exactly the tests it needs and new tests plug in by function pointer without touching the core. Read the plain-language version.